Design Thinking

Design Thinking Process

What

• guidelines for a creative process in product design with a user-centered perspective
  
• iterative process of brainstorming, persona building, prototyping and testing
  
• was adapted by businesses, research and governance
  
• how long?
  

Why & When

• useful if you want to solve a problem
  
• helps to understand your target group's position
  
• prevents you from creating a solution when there is no problem
  
• as a researcher, you can use it to develop solutions for your work life e.g.

Goal(s)

The goal of a

Getting started

• what do you need?

The Process

Empathise

– with your users

Define

– your users’ needs, their problem, and your insights

Ideate

– by challenging assumptions and creating ideas for innovative solutions

Prototype

– to start creating solutions

Test

– solutions

Rules

• yes, and: The rule of "yes-and" means, that you should try to build up on each others ideas. Even though you have the impression that the suggestion by your team member is not suitable, add something that makes it fitting
  
• quantity first, quality second OR first storm, then criticise: Not everything that is brought up in the process will be the next big thing. Try to not judge ideas and collect everything at first. You can throw out unnecessary stuff later.
  
• keep the target in mind: As it happens fast that you get carried away by the brainstorm-thunder, try to get back to the problem description multiple times and check whether your solution fits to the problem and target group. This helps you to stay on track and adjust if necessary.
  
• work as one group: You might have the impression that your idea is better than the other one. Try to focus on one idea with the whole group and do not start to do your own thing. Use the attention of the whole group to progress.
  
• be visual: Depending on your preference, you can draw an idea, make a mindmap, write everything on post-its or use a written discuss - the most important aspect is: write it down. Therefore, you will have a written documentation later and can get back to ideas that were brought up hours ago.
  

Links & Further reading

• https://hpi.de/en/school-of-design-thinking/design-thinking/background/design-thinking-principles.html
  
• Tips for organizing design thinking sessions: https://newkind.com/12-design-thinking-rules-from-david-burney/
  
• Conference Paper on Design Thinking Methods: https://link.springer.com/chapter/10.1007/978-3-319-20886-2_2
• Youtube Video about Design Thinking principles (very entrepreneurial): https://www.youtube.com/watch?v=gHGN6hs2gZY

---