Design Thinking

Design Thinking Process

What

guidelines for a creative process in product design with a user-centered perspective
iterative process of brainstorming, persona building, prototyping and testing
was adapted by businesses, research and governance
how long?

The goal of a

– with your users

– your users’ needs, their problem, and your insights

– by challenging assumptions and creating ideas for innovative solutions

– to start creating solutions

– solutions

yes, and: The rule of "yes-and" means, that you should try to build up on each others ideas. Even though you have the impression that the suggestion by your team member is not suitable, add something that makes it fitting
quantity first, quality second OR first storm, then criticise: Not everything that is brought up in the process will be the next big thing. Try to not judge ideas and collect everything at first. You can throw out unnecessary stuff later.
keep the target in mind: As it happens fast that you get carried away by the brainstorm-thunder, try to get back to the problem description multiple times and check whether your solution fits to the problem and target group. This helps you to stay on track and adjust if necessary.
work as one group: You might have the impression that your idea is better than the other one. Try to focus on one idea with the whole group and do not start to do your own thing. Use the attention of the whole group to progress.
be visual: Depending on your preference, you can draw an idea, make a mindmap, write everything on post-its or use a written discuss - the most important aspect is: write it down. Therefore, you will have a written documentation later and can get back to ideas that were brought up hours ago.