Data formats
Contents
Data formats in statistics
The form of your data influences everything else you do further down the road. To paraphrase a known proverb, data is in a format, and the format is the data. Therefore, it is essential to know which different data formats exist, and how these may be beneficial, and where you may encounter pitfalls.
An example of different data formats
Imagine you want to track your diet. Many people do this today, there are diet books and advise everywhere, much information has become available. Now you want to start and become more familiar with what you eat. How would you start? Counting calories? Differentiating between carbs, fat and greens? Maybe you just count every time you ate a Pizza? Or ice cream? Or too much? There are many ways to measure your diet. And these measurement can be in different data formats.
Continuous data
We are all familiar with continuous numbers. Much of our society is ruled by these numbers, and thus much of data analysed in statistics is represented by continuous numbers. Since much of modern measurement is automatically within a given predefined system, we often do not have to worry too much how data looks like. Take for instance weight or size. Within middle Europe this is clearly measures in grams or Kilograms, and in Centimeters or Meters, respectively. However if you move to the US, it becomes a whole different story, because of the metric system, or the lack thereof. Suddenly you are some feet tall, and you may weight "stones". Many diverse measurement systems exists, and one has to be aware how these were measured. Take temperature, which I would measure in Celsius. However, my friends from the US are stuck with Fahrenheit, which to me is entirely counter-intuitive. I think the fact that water freezes at 0°C, and boils at 100°C makes Celsius almost divine; however looking at the lowest possible temperature -273 °C- already showcases that Celsius may not be so divine after all. Hence these systems are constructs, and these constructs build on continuous numbers. Another prominent construct expressed in continuous numbers is the Intelligent Quotient. Being highly questionable from a research standpoint, it nevertheless serves as a basis to identify the elitist Mensa Members. With an IQ of 100 you are considered to be average. yet already the expression of what higher and lower numbers mean is widely disagreed upon. This showcases that continuous numbers are widely used to express data, but we have to be aware that this then still represents normative information.
Ordinal data
Remember your school grades? A "1" is the best grade in the barman system, but is it twice as good than a "2"? Hardly. Such grades are ordinal numbers. These are a system of numbers that are ranked in some sense, but the numbers per se do not necessarily reflect a numeric system. In other words, they are highly normative and contested. A "2" might be a good grade for some, and a disaster for others. Ordinal formats are often clearly defined scales that allow people to grade, evaluate or rank a certain information. One of the most prominent examples is the Likert scale that is often used in Psychology. Here, the scaling os often not reflected in numbers at all, but in levels such as "Strongly agree" or "disagree". Such constructed scales may make a true statistician very unhappy, since these scales are hard to analyse, yet there is hardly any alternative, since it also does not make any sense to ask: "How happy are you on a scale from 1 to 100?". Therefore, ordinal scales are often relevant in order to create a scaling system that allows for a wide comparability or even becomes a norm, such as school grades. My advise would be to use ordinal scales when this is common practise in this branch of science. Read other studies in the field, and then decide. These are highly constructed scales, hence there needs to be a clear reasoning on why you want to use them.
Nominal data
Whenever you have ordinal data that represents levels that cannot be ranked, it is called nominal data. An example would be different ethnicities, of different types of gender. This already highlights, that we are here confronted by often completely different worldview, thus nominal data represents a stark case of a normative view of the world. Gender is a prominent example, since some people still define gender by a biological stereotype (Female/Male), which according to my worldview is clearly wrong. Nominal data formats hence demand an even clearer reflection than ordinal data, where at least you may say that a certain school grade is higher than another one. This is not the case for nominal data. Therefore, one has to be extra careful about the implications, that a specific constructed scale may imply.
Binary data
The most reduced data format is binary data, which basically consists of two levels. In computer science this may be a simple 0 and 1, but the great breakthrough of that dataset was early on in the insurance business as well as in medicine, where dead or alive are often the most fundamental questions. Binary information is clearly simplistic, but quite often this matches with a certain view of reality. Take the example of being able to play an instrument. If somebody asks you whether you can play the piano, you will probably say yes or no. You may most likely not qualify your answer by saying "I play better than a monkey, but worse than Horowitz". Some modest folks may say "I can play a bit", or "I am not very good", or "I used to be better", but very often people answer yes or no. Hence binary data allows for a simple view of reality, and this may often match with the world how we perceive it. But be aware: Other people may have a less simple view.
Choosing the right data format
You may wonder now how to choose the right data format. The answer to that is quite simple. Any data format should be as simple as possible, and as complex as necessary. Follow Occam's razor, and you will be fine. Of course this sounds appealing, but how to know what is too simple, and what is too complex. Here, I suggest you build on the available literature. Read other publications that examined a certain phenomenon before, these papers may guide you in choosing the right scale.