Poster Design

Essential elements of a good poster

1. Clear message & call-to-action

1. Know your audience

1. Color has meanings

• The actual color shade is also very important. It may come to you as a surprise, but not only gray has (more than) fifty shade.

• The point is, it is important to take this into account when creating a color palette for your poster.

4. Typography – It’s not just about the content

5. Negative & White space – Things gotta breathe

6. Contrast – Make it pop

7. Readable from a distance, but scalable

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