Design Thinking

What

• guidelines for a creative process in product design
  
• iterative process of brainstorming, persona building, prototyping and testing
  
• was adapted by businesses, research and governance
  

Why & When

• useful if you want to solve a problem
  
• helps to understand your target group's position
  
• prevents you from creating a solution when there is no problem
  

Getting started

• Empathise – with your users
  
• Define – your users’ needs, their problem, and your insights
  
• Ideate – by challenging assumptions and creating ideas for innovative solutions
  
• Prototype – to start creating solutions
  
• Test – solutions
  

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