Poster Design
Why & When
Goal(s)
Essential elements of a good poster
- Clear message & call-to-action
- Know your audience
- Color has meanings
*Each color creates a unique kind of energy that could reflect the poster’s message, may it be bold, subtle, agony or ecstasy. Choosing the right color scheme will set a tone for your statement to shine, help drawing attention from the audience from afar, create a subliminal association between then and the topic even before they start reading the text.* The actual color shade is also very important. It may come to you as a surprise, but not only gray has (more than) fifty shade. The point is, it is important to take this into account when creating a color palette for your poster. Different shades combination will create different effects even though the rough colors stay them same.
4. Typography – It’s not just about the content
5. Negative & White space – Things gotta breathe
6. Contrast – Make it pop
7. Readable from a distance, but scalable
