Design Thinking

What

• guidelines for a creative process in product design with a user-centered perspective
  
• iterative process of brainstorming, persona building, prototyping and testing
  
• was adapted by businesses, research and governance
  

Why & When

• useful if you want to solve a problem
  
• helps to understand your target group's position
  
• prevents you from creating a solution when there is no problem
  
• as a researcher, you can use it to develop solutions for your work life e.g.

Goal(s)

The goal of a

Getting started

• what do you need?

The Process

Empathise – with your users

• Define – your users’ needs, their problem, and your insights
  
• Ideate – by challenging assumptions and creating ideas for innovative solutions
  
• Prototype – to start creating solutions
  
• Test – solutions
  

Rules

• yes, and
  
• quantity first, quality second OR first storm, then criticise
  
• keep the target/ the problem in mind, get back to it multiple times and check whether your solution fits to the problem and target group
  
• work as one group
  
• be visual and write everything down, you might want to use it later
  

Links & Further reading

• https://hpi.de/en/school-of-design-thinking/design-thinking/background/design-thinking-principles.html
  
• Tips for organizing design thinking sessions: https://newkind.com/12-design-thinking-rules-from-david-burney/
  
• Conference Paper on Design Thinking Methods: https://link.springer.com/chapter/10.1007/978-3-319-20886-2_2
• Youtube Video about Design Thinking principles (very entrepreneurial): https://www.youtube.com/watch?v=gHGN6hs2gZY

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