Poster Design

Essential elements of a good poster

3. Color has meanings

• Each color creates a unique kind of energy that could reflect the poster’s message, may it be bold, subtle, agony or ecstasy. Choosing the right color scheme will set a tone for your statement to shine, help drawing attention from the audience from afar, create a subliminal association between then and the topic even before they start reading the text.

• The actual color shade is also very important. It may come to you as a surprise, but not only gray has (more than) fifty shade. The point is, it is important to take this into account when creating a color palette for your poster. Different shades combination will create different effects even though the rough colors stay them same.

4. Typography – It’s not just about the content

5. Negative & White space – Things gotta breathe

• A lot of times: less is more. With a poster you only have limited space, so deciding what’s making it there and what not is crucial. Negative space, or white space, is the area of the layout that is purposefully left empty. It serves as a breathing room for all other elements on the poster. As mentioned at the beginning, your message has to stand out. But if everything on the poster is so crowded in technicolor, your message becomes a leaf in the forest. That’s why it is important to selectively pick out some crucial elements and make them eye-catching, while creating a background with plenty of room for your message to pop.

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6. Contrast – Make it pop

7. Readable from a distance, but scalable

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