Difference between revisions of "Poster Design"

From Sustainability Methods
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== Essential elements of a good poster ==
 
== Essential elements of a good poster ==
# Clear message & call-to-action
 
  
# Know your audience
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===== # Clear message & Call-to-Action =====
  
# Color has meanings
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===== # Know your audience =====
  
<nowiki> *Each color creates a unique kind of energy that could reflect the poster’s message, may it be bold, subtle, agony or ecstasy. Choosing the right color scheme will set a tone for your statement to shine, help drawing attention from the audience from afar, create a subliminal association between then and the topic even before they start reading the text.*
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===== # Color has meanings =====
The actual color shade is also very important. It may come to you as a surprise, but not only gray has (more than) fifty shade. The point is, it is important to take this into account when creating a color palette for your poster. Different shades combination will create different effects even though the rough colors stay them same.  
+
* Each color creates a unique kind of energy that could reflect the poster’s message, may it be bold, subtle, agony or ecstasy. Choosing the right color scheme will set a tone for your statement to shine, help drawing attention from the audience from afar, create a subliminal association between then and the topic even before they start reading the text.
 +
 
 +
* The actual color shade is also very important. It may come to you as a surprise, but not only gray has (more than) fifty shade. The point is, it is important to take this into account when creating a color palette for your poster. Different shades combination will create different effects even though the rough colors stay them same.  
 
</nowiki>
 
</nowiki>
  
 
4. Typography – It’s not just about the content
 
4. Typography – It’s not just about the content
  
5. Negative & White space – Things gotta breathe
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===== 5. Negative & White space – Things gotta breathe =====
  
 
6. Contrast – Make it pop
 
6. Contrast – Make it pop

Revision as of 08:48, 24 July 2020

Why & When

Goal(s)

Essential elements of a good poster

# Clear message & Call-to-Action
# Know your audience
# Color has meanings
  • Each color creates a unique kind of energy that could reflect the poster’s message, may it be bold, subtle, agony or ecstasy. Choosing the right color scheme will set a tone for your statement to shine, help drawing attention from the audience from afar, create a subliminal association between then and the topic even before they start reading the text.
  • The actual color shade is also very important. It may come to you as a surprise, but not only gray has (more than) fifty shade. The point is, it is important to take this into account when creating a color palette for your poster. Different shades combination will create different effects even though the rough colors stay them same.

</nowiki>

4. Typography – It’s not just about the content

5. Negative & White space – Things gotta breathe

6. Contrast – Make it pop

7. Readable from a distance, but scalable

Links & Further reading